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Welcome to the Village

 Holistic wellness and natural products ethically sourced from West Africa. Empowering women and eliminating poverty.

This Business Insider video garnering 2.1M+ views features the women artisans that our organization works with and the hard labor that goes into the shea butter-making process. 

Our Mission

 Ayineem's Village is a social enterprise dedicated to using capitalism as a means to eliminate extreme poverty and create sustainable change starting with communities in the Bawku West district in rural, northern Ghana. Through our global sales of natural products made by African artisans, we aim to promote holistic wellness for all, both inside and out. Our products are ethically sourced, ensuring fair wages and working conditions for our artisans. Additionally, a portion of our profits is reinvested to implement the ultra poor poverty graduation approach, specifically targeting widows, mothers, and young women who make shea butter and other natural products.  Join us in our mission to make a sustainable and positive impact on ultra-poor communities in sub-Saharan Africa while enjoying the benefits of our high-quality, natural products.

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Natural Products for Holistic Wellness

Ayineem's Village offers a wide range of natural products, including unrefined shea butter, moringa, baobab, and neem. Our products promote holistic wellness by providing skincare and natural supplements that enhance your well-being from the inside out.

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Ethically Sourced 

By shopping with us you are supporting ethical sourcing practices. We work directly with rural communities in northern Ghana to ensure fair wages and empower women, particularly widows, mothers, and young women improving their livelihoods. Your purchase has a global impact in eliminating poverty and creating a sustainable future.

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Purpose Driven

We believe in using capitalism as a force for good. We are a social enterprise committed to eliminating poverty through our business model. A portion of our profits is reinvested to apply the ultra poor poverty graduation approach, providing support and resources to those in need. By choosing our products, you are making a difference in the lives of individuals and communities.

Meet the Village

Our Founder's Story

Our founder, Amber-Nadia Asumda is a Ghanaian-American, Black woman with a fire for empowering women of African descent. She brings a background in philanthropy and advocacy with experiences spanning working for UNICEF USA and founding the Black Women's Empowerment Conference at Tufts University.

During a trip home to her familial village of Kusanaba and the Bawku West district of northern Ghana in spring 2024, Amber-Nadia experienced first hand the entrepreneurial fervor of women and girls working to provide a livelihood for their families by processing shea and other natural products. However, there is a gap of identifying purchasers of their products and not receiving a fair wage, leaving the women artisans below the poverty line. There is also a lack of financial education, cash transfers for off seasons, social support, and lack of access to WASH facilities and community health care.

With this in mind, Amber-Nadia has founded Ayineem's Village as a for-profit, social enterprise with a business model of selling their natural products as CPGs to conscious consumers and intentional reinvestment into economic development projects that alleviate poverty and build sustainable livelihoods for women and families in her familial home in northern Ghana.

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Our Products

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Unrefined Shea Butter

Our unrefined shea butter is sourced directly from rural northern Ghana and produced using traditional methods by women artisans. It is rich in vitamins A and E, and has moisturizing and healing properties. Our shea butter is 100% natural and free from any additives or chemicals. It is perfect for nourishing and hydrating your skin, leaving it soft and smooth. Our unrefined shea butter is also edible and can be used as a healthy oil for all of your cooking needs.

Moringa Powder

Our moringa powder is made from the leaves of the moringa tree, which is known as the 'miracle tree' due to its numerous health benefits. It is rich in vitamins, minerals, and antioxidants, and is a great source of protein. It can be added to smoothies, juices, or other dishes to boost your daily intake of nutrients. Regular consumption of moringa powder can help improve your immune system, increase energy levels, and promote overall well-being.

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Baobab Oil

Our baobab oil is extracted from the seeds of the baobab tree, which is native to Africa. It is rich in vitamin C and has moisturizing and anti-aging properties. It can be used as an edible supplement, facial oil, body oil, or hair oil.

African Black Soap

This traditional soap, known for its natural healing properties, is crafted from a blend of unique ingredients that are native to West Africa. Its distinctive dark color emerges from the ash of locally harvested plants and barks, such as plantain, cocoa pods, palm tree leaves, and shea tree bark. Ideal for all skin types, it is especially revered for its ability to gently exfoliate, soothe irritation, and combat acne. 

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Ultra Poor Poverty Graduation Program

Learn more about our model of building economic resilience for our artisans. 

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As part of our commitment to eliminating poverty, we allocate a portion of our profits to support our Ultra Poor Poverty Graduation Program. This program focuses on empowering women, particularly widows, mothers, and young women in the shea collective in northern Ghana. Through this program, we provide financial assistance, skills training, and resources to help these women lift themselves out of poverty and build a sustainable future for themselves and their families.

Learn more about the program here

Join the Village

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